Established and inspiring leaders and professionals love to take on new challenges and detours of new career paths. With the unique challenges and changes that we have these days, it is now the perfect time to redefine yourself as a new person.
What is Rebranding?
In the business world, rebranding is a marketing technique that involves a company’s corporate image undergoing revision with a new name, logo, symbol, and other relevant visuals to portray to the public. The essential purpose of rebranding is to establish a fresh, unique, and distinct brand identity in people’s thoughts. Rebranding is also applicable to a person’s identity who already has demonstrated his or her personal brand and leadership style but would like to take a new image or improvized what he or she already has. Your brand as a professional can stand out more than before with rebranding techniques. Rebranding can help you or a company enter toward a new line of business or industry that is not cohesive with the present brand identity.
Take your career to the next level by rebranding. People should recognize you as who you are as a better person now. They want you on their company’s projects because of your experience and value. Rebranding isn’t an easy job of simply changing your hair color or getting a new haircut and changing the way you look and dress. You need to know the following 5 Steps in Personal Rebranding:
1. Set a Defined Destination
Have a clear set of goals. Rebranding isn’t easy if you are not equipped with a clear set of goals. If you don’t have a good plan, you’ll be confused. First and foremost, decide where you choose to put your efforts. Look for methods to enhance your career within the company and if you desire to change careers. It is preferable if you have a mentor to assist you.
Changing a new career path needs building of a new set of skills. Ask yourself what skills and knowledge you already have and what else you need to know. Find ways on how to learn those required skills and expertise. Personal rebranding necessitates confidence in one’s abilities and expertise to create and publish a new identity. On the field, you must be credible.
Remember that you should consider yourself as a package of strengths and skills with your strategy.
2. Find Out and Make the Most of Your Unique Points
Make a list of your most potent abilities and characteristics. Find out what areas of your existing brand are your strongest and segregate those that are your weakness. Use those areas that you determine as your most vital points and define the areas that require improvement.
The next thing is to consider is to know if you are an expert in your chosen field. If you are a leader or an innovator, it is critical to determine whether you are genuinely technically adept in your sector. Ask yourself whether you truly understand how to make strategic decisions or whether your skills are truly cutting-edge. Check if everything you aim for really reflects your vision and values.
3. Construct a Story
Create a simple rebranding story that emphasizes the significance of your previous brand. Rebranding does not imply a new persona but rather a shift in the focus of your new brand. There is no need to explain the change; instead, concentrate on the value of earlier experience with its current delivery.
Consider and design an effective strategy to communicate your rebranding story to the public in a way that will engage audiences and illustrate your worth. Remember that communications should be tailored to and for your target audience.
4. Renew and Reintroduce Yourself
Allow yourself sufficient time. Reintroducing oneself to your existing network is maybe easy when you already have your primary audience through social media, email lists, and phone numbers. All rebranding touchpoints must be prepared first. In company rebranding, reintroducing involves many things, such as redesigning a logo or symbol, just like Toyota. After the company comes up with the new company logo or symbol design, it is wise to reintroduce it on the different types of social media. People will react to the change, and it may take time to get used to it.
This stage involves a marketing campaign to promote the new branding. You can partner with influencers to convince the targeted audience that the reinvented brand is even better than before.
5. Demonstrate your Value
Reinventing your brand needs you to prove your worth. There is a need to demonstrate your ability to solidify your rebranding. Publication with well-known and respected journals, speaking at conferences, and volunteering in a leadership role can help you prove your value. Luckily with the digital world, we are in now, everyone connects through social media, and anyone can find out about something informative and valuable through lots of websites. You can harness the power of social media channels in proving your value with personal rebranding.
Your visibility on social media platforms and personal websites will have a massive impact on your rebranding. However, consistency and commitment are the primary keys to move forward with personal rebranding. Be true to yourself, authentic, and confident in who you are.